When developing a website for your business or revamping an existing one, you may be wondering why web design is essential and what makes it excellent. How do you decide this, and how do you verify that you have covered all of the important website design principles?
The reality is that website design and development are more than simply aesthetics. It’s one of the most important variables in determining whether a user has a positive or negative experience when exploring your site, and it has a direct impact on the overall perception of your business.
We talk about why you should invest in smart web design and how it will benefit you for years to come.
The Importance Of A Good Business Website
There are several advantages to having a clean, stylish, and simple-to-navigate website.
- Creates a favorable first impression
- Assists you in ranking on search engines such as Google
- Makes you appear trustworthy and approachable
- You Can Compete with Others
- Gives You a Brand Identity
What Characteristics Characterize A Good Website?
A successful website contains all of the elements, and the results, whether leads, sales, or page visits, reflect this. Whatever measure you want to emphasize, having the Denver web designer right will help you reach your goal.
Principles Of Good Website Design
Because online experiences are a window into your business, effective website design is ultimately what provides your users the greatest possible experience with your brand, but you may follow certain basic principles to get started on the right road.
Design Of UI/UX And Website Layout
Web page design and layout must not only be visually appealing but also functional. A bad website user experience (UX), according to 77% of agencies, is a vulnerability for their customers. Even if they get the aesthetic components like colors and fonts correct, a bad user experience might undo all of their hard work!
As a result, you must always consider what the user will see and experience. An excellent website allows visitors to effortlessly browse and get the information they want. If it takes too long or is too difficult, people will shut the tab on your website.
Because our attention spans are so short these days, make sure that the most critical information is prominently displayed for everybody to notice.
Mobile Website Design That Is Responsive
Consider how frequently you access content on your phone. We’ve all visited a website where we have to scroll or squeeze to read the text. It’s an unneeded annoyance!
According to statistics, 85% of individuals feel that a website must appear exactly as nice on their mobile device as it does on their desktop.
So, make sure that the display adapts to the pixel width of the device you’re using to browse the website, whether it’s a desktop, smartphone, or iPad. Before going live, make sure your website is mobile-responsive.
Copy, Imagery, And Videos Of High Quality
One of the most common mistakes that businesses do is to use photographs that are overly large on their website. As a result, the page loads terribly slowly and graphics take forever to load. According to research, 39% of people would abandon your website if the photos fail to load or take too long to load.
Even if you get the photos correct, you should think about including a video. Customers are ten times more likely to interact with videos than photographs, so why not capitalize on this?
Copy is another aspect of a website that is frequently overlooked. Customers will not be impressed by badly written, jargon-filled copy. It will cause them to yawn! Make content a part of the design by using catchy headers, subheadlines, and short, to-the-point paragraphs. Remember that people will scan rather than read in-depth, so make sure something attracts their interest.